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How creator campaigns actually get measured.
Playbooks, measurement, and what we learn building this — written for people who have to defend a number to somebody else.
How to track a campaign hashtag on Instagram (without chasing screenshots)
A hashtag is the cheapest tracking instrument there is — and the easiest to set up badly. Here is what actually determines whether yours collects the campaign or half of it.
What earned media value actually measures — and what it does not
EMV is the number most creator reports lead with and the number fewest people can defend. Here is what it is really doing, where it holds up, and how to present it without overselling.
Stories disappear in 24 hours. Most campaign reporting never accounts for that
Stories are where a lot of campaign delivery actually happens, and they are the one format that cannot be reconstructed after the fact. What that costs, and what to do about it.
Measure the next one properly.
Free to start, no card required. Point a tracker at a hashtag, a creator or a mention and the archive builds itself.