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Features
The whole platform. You decide how much of it you use.
Content tracking, performance evaluation, creator discovery, estimator tools, campaign management and reporting — every plan opens all of it. A plan sets one thing: how much content you put through it.
39 capabilities, all of them on every plan, including the free one.
The model
A plan is a volume, not a permission set.
Every plan opens the whole platform.
- Content tracking
- Performance evaluation
- Creator discovery
- Estimator tools
- Campaign management
- Creator–brand collaboration
- Reporting
- Automated collection
None of it is tiered — not even on the free allowance. A plan sets one thing: how much content you put through it in a week.
What that means when you buy
- Same feature list on every plan — and the same support
- Never blocked from a one-off you need: spend allowance, move on
- Unused allowance rolls over up to 16 weeks, oldest first
- No seats and no per-brand fee — an agency running six clients needs one subscription, not six
How other platforms do it
Sell you the suite.
Discovery on one tier, reporting on the next, automation above that — plus a fee per seat. You buy the whole ladder to reach two rungs.
How Content Stage does it
Sell you the volume.
Every capability, on every plan, including the free one. No seats, no add-ons, no tier above you.
Why that makes sense
Your two rungs are not everyone's two rungs. A brand counting organic mentions and an agency running twelve campaigns need different amounts of the same platform — not different versions of it.
Same allowance, three different months.
Same plan each time. The only difference is where the allowance went — decided by you each month, not for you at checkout.
- One campaign
- Everything else
Deep on one thing
One launch, tracked hard. Every creator watched daily; posts, reels and stories captured live and refreshed for weeks.
- Brand monitoring
- Roster
Wide and always on
Nobody booked, no creators to brief. Just your hashtags, mentions and tags, watched continuously so earned coverage gets counted.
- Campaigns
- Monitoring
- Reporting
A little of everything
Three small collaborations, a roster you half-watch, a report at month end. Nothing heavy, all of it at once.
Allowance
What draws on your allowance — and what never does.
Allowance is spent on work we carry out for you — collecting content, keeping its numbers current, producing your exports. Everything that is just you using the software is free, however much of it you do.
Draws on your allowance
Work we go out and do on your behalf.
- Each day a campaign is actively tracking
- Adding a creator, and refreshing their profile afterwards
- Capturing a post, reel or story — and re-checking it later for updated numbers
- Hashtag, mention and tag lookups
- Searching for a creator or a brand account you have not tracked before
- CSV and PDF exports, and downloading the captured media itself
Never draws on it
Using the product. No cap, no counter, no upsell.
- Campaigns, briefings, checklists and deadlines — create as many as you like
- Creators invited, applications received, approvals and rejections
- Teammates, roles and organisations
- Brand accounts connected
- Every dashboard, chart and creator page, viewed as often as you want
- Share links, and everyone who opens one
- Tracking links and the clicks they record
- Notifications, reminders and email alerts
There is also a weekly ceiling and a short-term burst cap, so one runaway campaign cannot drain a month in an afternoon. Both are shown on your plan page, and neither is a hidden number.
The catalogue
Everything it does.
Grouped by what you are trying to get done. All of it is on every plan.
Capture
Getting the content in the door.
The part everything else depends on. You describe what counts as campaign content; it gets collected as it appears, including the things that vanish.
Profile monitoring
Name the creators on a campaign and everything they post while it runs is captured — posts, reels and stories — whether or not they remembered to tag you. The most common reason coverage goes missing is a creator forgetting the mention, and this is the answer to it.
Brand mentions
Every @mention of your brand account, picked up whether it came from someone you booked or someone who just liked the product. Earned coverage is counted the same way paid coverage is.
Hashtag tracking
Follow one or more hashtags and collect qualifying posts and reels from anyone using them — no pre-selected roster required. This is what makes an event or an open call measurable at all.
Tags
Content where your brand account is tagged in the media rather than written into the caption. A separate signal, collected separately, same campaign.
Stories, kept
Stories are captured while they are live and stay in the campaign after the 24 hours are up — the frame, the link, the numbers. This is the single thing people most often lose when they run campaigns out of a spreadsheet.
A permanent archive
Captured content is stored, not just counted. A campaign from last year opens exactly as it did the week it ran, with the media, the author and the figures still attached — rather than surviving as a PDF someone has to find.
Tracking formula
The combinations are the point.
Every signal can require any of your brand accounts or every one of them, and conditions join with AND and OR. That is what makes precise tracking work on a real campaign instead of only on a tidy one.
Example — a collaboration between two brands
or
Content qualifies if either line is true. A collab post crediting both brands counts; a post naming only one does not — so neither brand pays for the other's coverage.
Measurement
Numbers that came from the account, not from a model.
Performance evaluation here runs on measured numbers, not modelled ones. Instagram keeps reach and impressions private to the account owner, so we get the real figures three ways — listed below in order of how good the answer is — and label an estimate as an estimate whenever we cannot.
First-party insights
When a creator connects their account, their real numbers come straight from Instagram: true reach, impressions, saves, story taps and audience breakdown. Not modelled, not inferred — the same figures the creator sees.
Creator uploads
A creator who would rather not connect can upload their own insight screenshots against the content they posted, and those numbers land on the campaign the same way. You still get real data from creators who never link an account.
We ask, so you don't
Chasing creators for screenshots is the job nobody wants. Content Stage can contact them on your behalf and walk them through connecting or uploading, so collection is not a thing sitting on your to-do list.
Estimates, labelled as estimates
Where no first-party data exists, projected reach and impressions are calculated from what the account historically does — and shown as an estimate rather than quietly mixed in with measured figures.
Kept current
A post's numbers on day one are not its numbers on day thirty. Metrics are re-checked over the life of a campaign, so a reel that kept running is credited for what it actually did.
Earned media value
Captured reach and impressions are priced against CPM benchmarks to give each post, each creator and the campaign as a whole a monetary value you can put next to what you spent.
Operations
The admin around the campaign.
Briefing creators, agreeing what they owe you and finding out whether they delivered — without a shared spreadsheet and a reminder in your calendar.
Briefings
One place holding what the campaign is, what the creator is being asked for and by when. Creators see their own brief rather than a forwarded email thread.
Checklists that verify themselves
Build the deliverables as a checklist and most steps confirm themselves against what actually happened on Instagram. No asking a creator whether they posted — the platform already knows.
Deadlines and reminders
Steps carry dates, and creators are reminded automatically as they approach. Chasing is the default failure mode of creator campaigns; this removes the part of it that is manual.
Invite links
Send a private invite to the creators you already work with. They join themselves, prove the account is theirs, and are on the roster and tracked from that moment — no manual setup at either end.
Tracking links
Give the campaign — or each individual creator — a short link, and see the clicks and unique visitors each one drove. Links can be revoked or rotated without breaking the campaign they belong to.
Onboarding that isn't your problem
A creator opens an invite, verifies the account is theirs and is set up. They do not need to be talked through anything, and you do not need an account manager to do it.
Roster
Knowing who is worth working with again.
Creator discovery and creator profiles built out of your own activity — the people who post about you and the ones you have already worked with, ranked on what they delivered rather than on follower count.
Creator profiles
Followers, engagement rate, posting habits and audience insight for every creator you track, kept current rather than captured once at signup.
Ranked on delivery
Creators sorted by what their content actually produced for you — reach, engagement, media value — instead of by follower count, which is the number least related to results.
Look up any creator
Type a handle and get their audience, engagement and posting history — before they are on a campaign, and whether or not they have ever appeared in your mentions.
Discovery from your own data
People already posting about you, tagging you or using your hashtags surface as candidates. The best next creator is usually someone who has already shown up in your mentions.
History that accumulates
Every campaign a creator has run with you stays attached to them. Deciding whether to book someone a second time is a matter of looking, not remembering.
Verified ownership
A creator claiming an account proves it is theirs before it is linked, so a roster is not quietly full of accounts nobody controls.
No cap on the roster
Track as many creators as you want on any plan. Creators are not seats and are not priced as such.
Output
Turning it into something you can send.
The report already exists by the time the campaign ends, and it stays live after you send it — so finishing a campaign is not the same job as rebuilding a deck.
KPIs you define yourself
Build your own metric cards from a formula — any campaign figure, combined with the usual arithmetic. Cost per thousand impressions your way, cost per engagement, media value against spend: if you can write it, it becomes a card.
Reusable KPI layouts
Save a set of cards as a layout and apply it across campaigns, so every client report opens with the same numbers in the same order — and a change to the layout reaches all of them.
Campaign dashboards
Reach, impressions, engagement, media value and cost efficiency for the whole campaign, broken down by creator and by individual piece of content.
Day-by-day history
How the campaign built, not just where it landed. Useful for seeing which posting day carried the week and which creator was actually the spike.
Share links, no login
Send a client or a colleague a live campaign page. It updates as the campaign does, and whoever opens it needs no account — which means it does not go stale in an inbox.
CSV and PDF export
For the times a document is genuinely required. The PDF is a proper campaign report, not a screenshot of the dashboard.
Download the media
The captured posts, reels and stories themselves, exported as files. Content created for you does not stay locked inside a report.
Cost against return
Put what a campaign cost next to the media value it generated and get the comparison that decides whether it runs again.
Team
Running it with other people.
Agencies, in-house teams and one-person operations use the same account structure. None of it is priced per head.
Organisations and teams
Invite colleagues into a shared workspace where campaigns, creators and history belong to the organisation rather than to whoever created them.
Roles
Decide who can edit a campaign, who can only read it and who handles billing. A client contact can be given a view without being given the keys.
Multiple brand accounts
Connect every Instagram account you are responsible for and switch between them. Agencies running six clients do not need six subscriptions.
Notifications
In-app and email alerts when a creator posts, a deadline passes, an application arrives or an allowance runs low — so the platform tells you rather than you checking it.
Allowance visibility
What you have spent, on what, and what is left — itemised, in the app, at any time. Usage is never a surprise at the end of the month.
Self-serve billing
Upgrade, downgrade or cancel from inside the account. No sales call to start and no email to support to stop.
Scope
What it deliberately isn't.
Worth knowing before you sign up rather than after. If one of these is the thing you needed, we would rather you found out here.
- Instagram only, for now. Posts, reels, stories and brand mentions are fully supported; other platforms are being added, and today they are not there
- No bought-in creator lists. Everything you can see is built from activity we actually observed, which is also why it is current rather than a snapshot from whenever a list was sold
- No contracts, invoicing or creator payouts. Agreeing and paying happens wherever you already do it
- No publishing or scheduling. Content is posted from the creator's own account, as it should be
- Some story signals can only be read on a connected creator's account. An unverifiable story is shown as unverifiable rather than counted as if it were confirmed
9 more capabilities are being built right now. None of them is included in a plan until it ships.
See the roadmapQuestions.
Is anything on this page restricted to a higher plan?
No. Every capability described above is available on every plan, including the free allowance a new account starts with. Plans differ only in how much content you can track.
So what am I actually paying for?
Volume. Collecting content, keeping its numbers current, looking up creators and producing exports is all work we carry out for you, and that is what the allowance covers. Using the software — campaigns, briefings, dashboards, team members, brand accounts — costs nothing.
I only need tracking. Am I paying for the rest?
There is no premium to pay for the parts you skip, because there are no feature tiers to charge one on — a plan costs the same whether you use two capabilities or all of them. What you choose is where your allowance goes. Run nothing but brand monitoring and the whole allowance goes there, on a smaller plan than someone running the same thing alongside a dozen creator campaigns.
What happens if I run out of allowance mid-campaign?
Tracking pauses rather than silently dropping content, and you are warned before it happens. You can top up or move up a plan, and unused allowance from previous weeks is drawn on automatically before anything stops.
Do creators have to pay, or connect an account?
Creators never pay. Connecting is optional too — it produces better numbers, because Instagram only exposes true reach and impressions to the account owner, but a campaign works without it.
Can I try it before paying?
Yes. Every new account starts with a free allowance and the complete feature set, so you can run something real rather than click around a demo.
Start with the free allowance.
Every feature on this page, no card required, and enough allowance to track something real before you decide.