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A brand invited you. Here is what that means.
Content Stage is what the brand you are working with uses to run the collaboration — the brief, the deadlines, and the results afterwards. It is free for you, and you decide what it can see.
No cost, no subscription, nothing to install.
How it works
From invite to results, in four steps.
Nothing about how you make or post content changes. What changes is that nobody has to ask you for screenshots afterwards.
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You get an invite
A brand sends you a link. You can read the campaign, the brief and what is expected before you accept anything.
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You accept and get briefed
The brief lives in one place: deliverables, deadlines, do's and don'ts. No hunting through an email thread for the hashtag on the day you post.
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You post as normal
To your own account, in your own voice, on the schedule you agreed. Nothing about your workflow changes.
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Your results are collected for you
Reach, views and engagement are attached to what you posted — including stories, which would otherwise be gone the next morning.
What you get out of it.
This is a brand's tool, but the side effects are worth having.
Your work, kept
Every piece you deliver stays on the record with the numbers it produced — stories included, which is the format nobody usually manages to keep.
Proof for your next deal
A record of what you actually delivered is a stronger negotiating position than a follower count and a screenshot.
Fewer messages
No screenshot requests, no "can you send me your stats", no chasing two weeks later. The brand can already see it.
You stay in control
You connect your own account, and you can disconnect it. Nothing is taken that you did not grant.
Transparency
What a brand can and cannot see.
This is the part worth reading before you accept an invite.
What they can see
- The content you published for their campaign
- Its public performance — likes, comments, views
- Reach and impressions on that content, if you connected your account
- Whether you delivered what the brief asked for, and when
What they cannot see
- Your direct messages
- Your follower list, or who engages with you
- Anything from a private account
- Anything further, once you disconnect — the connection is yours to end
Questions creators ask.
Does it cost me anything?
No. Creators never pay for Content Stage, and there is no subscription on your side of it.
Do I have to connect my Instagram account?
You can take part without connecting. Connecting unlocks the reach and impression figures Instagram only shows an account's own owner — which is usually the part the brand is paying to see.
Can they see everything I post?
A campaign can be set up to watch your profile, which is how a post that forgot the hashtag still gets counted. What that collects is public content only, and it is attached to the campaign it belongs to. Nothing private is ever visible, and disconnecting your account stops the fuller metrics immediately.
What happens when the campaign ends?
Your delivered content and its results stay on that campaign's record. You can disconnect at any point, and nothing new is collected afterwards.
Invited to a campaign?
Open the link the brand sent you. If you would rather look around first, an account costs nothing.