What it does
Quoted rates for the same audience size vary enormously, and there is no public rate card to check them against. This gives you a defensible range for a post, a reel or a story package, weighted by engagement rather than follower count alone.
Treat it as the opening position in a negotiation, not a valuation. Two creators with identical follower counts can be worth very different amounts — and that difference only becomes visible once you have measured them both.
- Separate ranges for posts, reels and story packages
- Weighted by engagement rate, not follower count alone
- The reasoning shown, so you can argue with it
Not live yet
The calculator is still being built. In the meantime, a free account gives you the real figures from your own tracked content — which beats an estimate.
Create a free accountStart with one tracker.
Free to set up, no card required. Point it at a hashtag, a creator or a mention and the archive starts building.