What it does
Follower count is not reach, and the gap between them is where most campaign plans go wrong. This estimates how many people a post, reel or story is likely to actually reach, so a roster's total exposure can be planned before anyone is booked.
The output is a range for a reason. Real reach depends on format, timing and how the account has been performing lately — which is precisely why measuring beats estimating the moment a campaign is live.
- Separate estimates for posts, reels and stories
- Planning totals across a whole roster
- A range rather than a single misleading number
Not live yet
The calculator is still being built. In the meantime, a free account gives you the real figures from your own tracked content — which beats an estimate.
Create a free accountStart with one tracker.
Free to set up, no card required. Point it at a hashtag, a creator or a mention and the archive starts building.