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Free tools
Calculators for the numbers everyone guesses at.
Creator rates and reach get quoted with far more confidence than anyone actually has. These are free tools for sanity-checking both before you commit a budget to them.
Each one gives you a range and shows its reasoning, rather than a single number pretending to be a fact.
Beyond the calculator
A calculator estimates. Content Stage counts.
Every estimate on this site is a model of what usually happens. It is useful before a campaign and worthless afterwards, because by then the real number exists. That real number — what a specific creator's post actually reached, for you — is what the platform is for.
What you get instead of an estimate
- Reach and impressions for the content you actually ran
- Per-creator delivery against the brief you agreed
- Media value calculated from measured performance, not a rate card
- A history that makes the next estimate unnecessary
Questions.
Are the tools free?
Yes. They are free calculators, and they stay free.
How accurate are they?
They give a range, because a single number would be false precision. Real performance depends on format, timing and how an account has been doing lately — none of which a calculator can see.
When will they be live?
They are being built. The pages exist now so the shape of each tool is clear; the widget replaces the placeholder as soon as it is ready.
Start with one tracker.
Free to set up, no card required. Point it at a hashtag, a creator or a mention and the archive starts building.