Events and venues
Know whether the stand was worth the stand.
Measure what a stand, a talk or a sponsorship actually produced.
The situation
What usually happens
Trade show budgets are large and the evidence for them is anecdotal. You know it felt busy. You do not know how many people posted, what they said about it, or which of the three sponsorship tiers did anything measurable.
What you set up
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Track the show's official hashtag and your own event tag, so your share can be separated from the show's total.
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Add your brand account's mentions, for the posts that tag you at the booth.
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Track the speakers' and partners' profiles for the sessions you paid for.
The outcome
What you end up holding
- A separate number for the show overall and for the part you generated
- The actual posts, which is what a stand's business case is usually missing
- A year-on-year comparison, as soon as you have done it twice
Related use cases
Festivals and live events
Capture a whole weekend as it happens, across everyone posting from it.
Read the use caseVenues and hospitality
Hotels, restaurants and venues, tracked by the place itself.
Read the use caseCreator campaigns
Every paid collaboration measured against the brief you agreed.
Read the use caseSet this one up in a few minutes.
Free to start, no card required. Point a tracker at it and the archive builds itself.