Agencies
Give a sponsor evidence, not an estimate.
Prove what a sponsorship produced, to the people who paid for it.
The situation
What usually happens
A sponsor wants to know what their money bought. The honest answer involves everyone who posted about the thing they sponsored — and that content sits on accounts nobody involved controls, which is why the answer usually arrives as a modelled estimate instead.
What you set up
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Track the official event or partnership tag alongside the sponsored creators' profiles.
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Include your own account's mentions, for the posts that credited the sponsor rather than the tag.
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Decide up front whether unbriefed attendee posts count towards the sponsorship.
The outcome
What you end up holding
- A defensible figure for the exposure the sponsorship actually produced
- The assets themselves, so the sponsor sees what ran rather than a summary of it
- A shareable live link, which renews a partnership far better than a PDF does
Related use cases
Agency client reporting
Multiple clients, multiple campaigns, one place to report from.
Read the use caseProfile monitoring
Follow a brand or creator account over time, not just for one campaign.
Read the use caseCreator campaigns
Every paid collaboration measured against the brief you agreed.
Read the use caseSet this one up in a few minutes.
Free to start, no card required. Point a tracker at it and the archive builds itself.