Brands
Judge an ambassador on a season, not on a single post.
Long-running creator relationships, measured over months rather than per post.
The situation
What usually happens
An always-on programme is a different problem from a campaign. Nothing has an end date, output is uneven month to month, and the real question is not "did this post work" but "is this relationship still worth what it costs".
What you set up
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Run one long-lived campaign per ambassador cohort rather than starting a new one each month.
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Track each ambassador's profile, so everything they publish arrives without a per-post brief.
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Use a shared programme hashtag for the content that is explicitly part of the deal.
The outcome
What you end up holding
- A month-by-month picture of what each ambassador produced and what it reached
- Evidence for renewal conversations that is not a feeling about how it has been going
- A portfolio that keeps its history when the roster changes
Related use cases
Creator campaigns
Every paid collaboration measured against the brief you agreed.
Read the use caseProduct launches
One official tag turns launch week into a single sponsor-ready archive.
Read the use caseUGC content production
Creators producing content for your channels, tracked even when they never post it.
Read the use caseSet this one up in a few minutes.
Free to start, no card required. Point a tracker at it and the archive builds itself.