Brands
The coverage you are not paying for is coverage too.
Find the people already posting about you without being asked.
The situation
What usually happens
People post about brands they like without being briefed, paid or asked. That content is usually invisible: nobody is looking for it, so nobody counts it, and the people behind it are never contacted — even though they are the warmest leads a creator programme will ever have.
What you set up
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Track mentions of and tags on your brand account, continuously rather than per campaign.
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Add the hashtags customers actually use, which are rarely the ones you would have chosen.
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Let it run with no end date — organic coverage does not have a campaign window.
The outcome
What you end up holding
- A live view of who is talking about you and what it reached
- A shortlist of genuine advocates to approach, who already use the product
- A number for earned coverage that was previously missing from the report entirely
Related use cases
Creator campaigns
Every paid collaboration measured against the brief you agreed.
Read the use caseProduct launches
One official tag turns launch week into a single sponsor-ready archive.
Read the use caseAmbassador programmes
Long-running creator relationships, measured over months rather than per post.
Read the use caseSet this one up in a few minutes.
Free to start, no card required. Point a tracker at it and the archive builds itself.